End-User Computing with Digital Marketing

Program Title: End User Computing – Digital Marketing Stream

Duration: 12 Months

Objective: To provide learners with the necessary computing skills coupled with digital marketing expertise to thrive in today’s tech-driven marketing landscape.

Target Audience: Aspiring digital marketers, social media managers, and content creators.

Career Opportunities:

• Digital Marketing Assistant
• Social Media Coordinator
• Content Marketing Specialist
• SEO and Analytics Technician

Curriculum Overview:

• Basics of Computer Applications (Word, Excel, PowerPoint)
• Introduction to Digital Marketing
• Social Media Marketing Techniques
• Content Creation and Management
• SEO and Web Analytics
• Digital Advertising and Campaign Management

Program Features:

• Access to up-to-date digital marketing tools and platforms.
• Real-world digital marketing campaign projects.
• Regular assessments including portfolio submissions.
• SAQA ID 61591 aligned certification upon completion.

Benefits:

• Practical skills in managing digital campaigns and content.
• Understanding of digital marketing metrics and SEO.
• Capability to design and execute digital marketing strategies.
• Enhanced employability in the growing field of digital marketing.

Brochure Design Suggestions:

Use infographics to depict course timelines and outcomes.

Use vibrant, appealing visuals that represent the modern, digital nature of the courses.

Include testimonials from past learners and success stories.

Clearly outline the pathway from training to potential job roles.